Store Excellence

Showcases futuristic design thinking—where interface, identity, and interaction.

Client

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Cegid Retail

AI Feature

Date

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June 20, 2024

Project Overview:

Store Excellence was designed to improve communication between headquarters and retail stores through an AI-powered newsfeed. However, adoption was low: store managers missed critical updates, and HQ doubted the visibility of their messages. My role as Lead UX Designer was to rethink the experience, reduce friction, and help teams trust and adopt the product at scale.

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Objectives:

Simplify communication flows between HQ and stores.
Build trust in the AI-driven newsfeed by making it clear, reliable, and relevant.
Increase adoption among store managers, the platform’s most strategic users.
Strengthen engagement and retention to support enterprise retail contracts.

Scope of Work:

Conducted UX research and audits to uncover pain points in navigation, message clarity, and publishing workflows.
Designed a new publication flow integrating AI suggestions, visual prompts, and behavioral badges to build trust and drive repeated usage.
Simplified side navigation, improved dashboard labels, and added preview logic for posts.
Analyzed adoption patterns through qualitative interviews and Maze testing, then translated insights into clear design recommendations.
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What I did:

UX Strategy & Research: Led audits, user interviews, and usability tests to identify adoption barriers.
Behavioral Design: Applied principles like recognition (badges) and ease (suggested content) to drive engagement.
Prototyping & Iteration: Created new flows and validated them with users across roles (store managers, comms, HQ).
Cross-Functional Collaboration: Worked with a PM and UI Designer to align delivery and ensure technical feasibility.

Impact:

Redesigned Store Excellence experience lifted NPS to 65% with 214K+ platform views, driving adoption especially among enterprise accounts.
Increased frontline engagement: Store Managers averaged 236 posts/year, showing higher confidence and usability.
Introduced AI-powered post creation tool, driving HQ and Comms adoption through behavioral nudges.
UX improvements directly supported sales outcomes, contributing to signing 3 enterprise retail clients.
Comparable client impact: PVH Group reported saving £300K in labor costs and freeing 4 hours/week per store staff with Cegid Store Excellence (Cegid case study).

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Client Centric Approach:

I worked closely with retail clients to test new flows, listen to their concerns, and ensure that solutions addressed both field-level and HQ needs. This direct feedback loop transformed adoption strategies from assumptions into client-validated improvements.

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Expert Team:

The project succeeded thanks to a tight collaboration between myself (UX Researcher/Designer), a UI Designer, and a Product Manager. Together, we combined research, behavioral insights, and product strategy to deliver solutions that were technically sound and user-centered.

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Guaranteed Excellence

Instead of focusing only on aesthetics, the project delivered clarity, confidence, and measurable results. By embedding UX strategy into product adoption, we ensured Store Excellence wasn’t just a tool — it became a trusted channel that improved communication, drove engagement, and supported enterprise-level business success.

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Next Work

UX Research

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October 20, 2024