I design

experiences 

that connect 

people,

product,

& business

outcomes.

Blending UX strategy, research, and design craft, I help teams move with clarity — building scalable systems and meaningful user journeys that drive adoption and impact.

Learn More

01
Designing across cultures, teams, and systems

Cross-Cultural by Nature
I’ve lived and worked across four countries. That global lens helps me adapt quickly, build trust in diverse teams, and design services that resonate in context.

Adaptive by Design
Starting over in the U.S. at 19 and later moving to France taught me to listen first, observe deeply, and adapt fast. These instincts now guide how I bridge gaps between product, research, and business.

Competitive with Heart
I first learned resilience through competitive swimming, earning a U.S. scholarship. Today, that drive fuels my work — showing up with curiosity, discipline, and a bias for action, helping teams win together.

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02
Where craft meets systems thinking

Systems & Service ThinkerCross-Cultural by Nature
I zoom out beyond screens to map user journeys, roles, and behaviors. Using frameworks like SO(E)FT and service blueprints, I align teams around shared goals.

Research-Driven & Behaviorally Aware
I design with insight, not assumption. From Maze tests to Mixpanel funnels, I use behavioral data to guide design decisions and move people meaningfully through products.

Craft-Oriented & Collaboratively Sharp
Fluent in Figma and fast in feedback loops, I co-build with PMs, devs, and designers. I document with intention so teams can scale with confidence.

What Sets Me Apart

Why teams trust me

Metric Workshop

think in journeys

Defined behavioral KPIs in HEAP to align adoption metrics with user flows, enabling teams to make iteration decisions on live data.

2025

Product Adoption

Transversal collaboration

Ran UX & business research workshops with PMs, CSMs, and designers to surface adoption pain points, driving alignment between product delivery and client value.

2025

e-LSH

Scalable System Design

Led UX strategy and design for a global hub to manage retail peripherals. Delivered flows for configuration, monitoring, and partner extensions, reducing installation time and scaling deployments worldwide.

2025

Store Excellence

Operational Efficiency

Designed workflows and prototypes to optimize task management in-store, uncovering opportunities for AI-driven time prediction. Helped managers better allocate staff and improve frontline productivity.

2024

Data Alignment

cultural fluency

Led cross-department UX research with CX Managers to bridge user needs and business KPIs, creating a common data framework that reduced silos across Retail.

2024

Macro Personae

long view in mind

Built a business & UX research framework that mapped strategic user segments across retail, informing product strategy for Store Excellence, Inventory Tracking, and Live Store.

2024

03
Principles that shape my process

Start simple, then go deeper — I ship clarity, not complexity, iterating from real user value.

Design is a team sport — I create spaces for collaboration and alignment through workshops, rituals, and feedback loops.

May the data show you the way — At Cegid, I defined adoption metrics and behavior signals, helping teams validate assumptions, align decisions, and measure impact.

Let's Work Together!

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