Transforming marketing touchpoints into user-friendly, impactful experiences.
I design more than interfaces — I design the systems and collaborations that make experiences work. By mapping journeys, aligning data practices, and co-creating with teams, I help organisations turn complexity into clarity.
I conduct deep UX research to surface patterns across users and contexts. At Cegid, I led the creation of retail macro-personas that unified product, sales, and design teams around shared references — guiding roadmaps and improving adoption strategies.
I facilitate workshops that help cross-functional teams agree on what to measure and why. Using frameworks like SO(E)FT, I co-designed metrics for Live Store that connected user behaviour to product value, enabling PMs, CSMs, and Sales to make better roadmap decisions.
Take control of your content with flexible and scalable CMS solutions. We specialize in integrating powerful content management systems that let you update, organize, and publish with ease—without touching a single line of code. Whether you’re working with Webflow, WordPress, Sanity, or a custom CMS, we ensure it’s designed for your workflow and optimized for performance. The result? A seamless backend experience that keeps your content dynamic, secure, and always up-to-date.
Data only creates value when it’s shared. I mapped how six departments at Cegid were tracking user behavior, identified gaps, and built a common UX metric model. This alignment gave teams a clearer picture of adoption, satisfaction, and friction — and turned fragmented data into actionable insights.
Great service design is a team sport. I’ve worked with PMs, engineers, marketers, and customer success managers to bridge silos, facilitate decision-making, and embed UX practices into business rituals. The result: services that scale and teams that stay aligned.
