Designing intuitive, scalable systems that bridge user insights, business goals, and visual clarity — from SaaS platforms to retail experiences.
I uncover the signals behind user behaviour through interviews, usability testing, and data tools like Maze, HEAP, and Mixpanel. By combining qualitative and quantitative insights, I help teams validate hypotheses, reduce friction, and design with confidence.
Beyond the interface, I design systems. From mapping customer journeys to aligning KPIs across teams, I connect user value with business outcomes. My approach helps cross-functional teams prioritize the right problems and build products that scale
I turn insights into clear, intuitive interfaces. Using Figma and design systems, I craft pixel-perfect layouts, responsive components, and scalable UI kits that improve usability and visual consistency across platforms.
Consistency drives trust. I’ve contributed and maintained product design systems that align UX, UI, and front-end implementation, ensuring speed, coherence, and flexibility for global teams.
From co-creation to metric alignment, I design and facilitate workshops that bring clarity to complex challenges. These sessions help PMs, CSMs, and designers translate insights into action, align around behavioural metrics, and strengthen team collaboration.
I integrate behavioural analytics into the design process, ensuring adoption is not just measured but designed for. By connecting data signals with user flows, I help teams understand not only what users do — but why.
Great ideas need clarity. I create compelling visuals, prototypes, and presentations that make strategies understandable and engaging for stakeholders — helping teams secure alignment and move forward faster.
